Business Lessons from Boise

The passage below is specifically talking about how and why Boise State's offense is able to be so effective in so many different ways. Beyond football, there are many valuable lessons from Boise on how we can be more effective in our business and how we can attack our competition:

Schemes

Boise State’s linebacker coach, Jeff Choate, once told me at coaching clinic two years back, “We run plays, we don’t have an offense. It makes it difficult to defend.” At that time he was working with the running backs. Before this project, I wondered how an offense can’t be a system. Coordinators pride themselves on establishing identities: “It’s what we do” is a common mantra among the coaching profession. Urban Meyer at Florida has his spread option, Chip Kelly at Oregon has his QB run game, Steve Sarkasian at Washington has his pro-style offense that he developed at USC. Well, apparently Boise was the Seinfeld of college football — their lack of identity is their identity. Although I may not have understood it then, the method behind this apparent lack of cohesion became much clearer to me after hours of study.

Boise specializes in getting defenses out of position to make plays by utilizing the three major essentials in offensive football: numbers, leverage and grass. “Numbers” means outnumbering the defense at the point of attack — i.e. more blockers than defenders on the edge, more receivers than zone defenders, etc. “Leverage” refers to out-flanking a defense at the point of attack — i.e. you may not have numbers but the angles are on your side. “Grass” harkens to Willie Keeler’s baseball adage, “hit ‘em where they ain’t.” Run the ball where there are the fewest defenders. As it turned out, Choate was right: Boise spends more time on distracting you then developing themselves. But don’t get confused: the point is that although the Broncos have the talent to be one of the best teams in the country and could simply overrun certain opponents, their modus operandi is to be patient and to take what the defense gives them — a true reflection of Petersen, their coach. The quintessential underdog philosophy, they wear you down by picking at four and five yard gains until they pop a big one. Watching them on film, it’s never surprising they score, but to a football junkie, the methodology of how they score is a work of art. Basically, Boise uses three distinct ways to score: (1) pre-snap leverage by the use of formation, (2) post-snap misdirection and (3) calling the unexpected — the dagger after lulling you to sleep