Did you know there is a word-of-mouth marketing association? The association, known as WOMMA, has its own website (http://www.womma.org/wom101/), staff, board of directors, conferences, and initiatives.
In the words of WOMMA, “We're working together to grow the business from a natural phenomenon to a core part of the marketing mix. Our efforts will make your WOM marketing more successful, boost budgets, and raise the level of professionalism across the board.”
This site is full of great resources and can be useful for companies interested in learning about word-of-mouth marketing.
Now that being said, if you feel you are not doing enough word-of-mouth marketing, I will tell you a secret I have learned over the years.
If you want to ramp up your word-of-mouth marketing efforts, MAKE A BETTER PRODUCT, DELIVER A BETTER SERVICE, and PAY MORE ATTENTION TO YOUR CUSTOMERS.
If your product or service is worth talking about, it will be talked about. If it’s not worth talking about, it will not be talked about.
It can be a great idea to give your customers outlets to express their affection and appreciation for your product or service, and I certainly have some ideas for how your company can do that. However, it is not a great idea to get caught up in a lot of the nonsense surrounding word-of-mouth marketing campaigns.
In many instances, word-of-mouth campaigns do nothing more than get people talking about the word-of-mouth campaign. People may talk about how clever and “viral” the campaign is, but they are no closer to buying your product or service than they were before the campaign started.
Let’s not forget that the end goal of marketing, advertising, sales, and PR is to move the damn sales curve up.
Timeless Lesson: MAKE A BETTR PRODUCT, DELIVER A BETTER SERVICE, AND PAY MORE ATTENTION TO YOUR CUSTOMERS and people will beat a path to your door and will bring their best friends and family with them.
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